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Samstag, 18. März 2017

Strategic analysis of a professional league: Switzerland as a case study

The growing wealth inequality in European football puts the medium sized championships like the Swiss Super League under strong pressure to remain interesting and competitive. In this context, the only solution resides in the ability of clubs to use their available resources to the best of their advantage on both a commercial and sporting level. This report focuses on the latter aspect.

Full report here:


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